(255 Reviews)

PRIMO

$62.00 $78.00 SAVE $16

An unforgettable all-nighter in Havana. [On pre-order: Ship date 12/10/25]

Scent Family:

Smooth & Rich

Featured Notes:

Santal | Cuban Cigar | Smoked Rum

Matches Well With:

SoHo

$30.00 $38.00

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• PLEASE NOTE: THIS PRODUCT IS A PRE-ORDER. SHIP DATE: 12/10/25 •

Primo takes you on a trip to Havana via a ridiculously sophisticated Santal note, the tobacco and light smoke of a Cuban Cigar, and a touch of vanilla sweetness from Smoked Rum. Absolutely perfect for date nights & standing out for all the right reasons.

"Santal" refers to Santalum, a family of Sandalwood trees. The Santal note in Primo is warm, woody, and smooth which creates a truly premium, long-lasting experience.

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3,000+ 5 Star Reviews

Finest Clean Ingredients

We're changing the fragrance world.

Ready for a better way to smell better?

Our award-winning, easy-to-wear scents have changed the game. Skip played out fragrances that every dude wears. It's time for something better.

We partnered with the best perfumers in the world & use the highest quality natural ingredients. Best of all, they are 2x the concentration and last all day.

Our fragrances will get you compliments & make you feel great. Plus, we have a 30-day money back guarantee, so you've got no reason not to try us 😉

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Don’t pay more for a designer label no one sees! Our fragrances are made by the same perfumers who work on designer fragrances. Plus, ours last twice as long & cost less.

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Sample First, Choose Later. Our Best-Seller!🥇 [On pre-order: Ship date 12/5/25]

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  • 50ml Bottle Credit
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JEFE

(478 Reviews)

Being a VIP at the best sunset beach party.

$62.00 $78.00

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NIGHTCAP

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One last smoky drink as the fire crackles. [Limited Edition - only 999 Made]

$114.00 $124.00

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Smoky, Leathery, Intense

Featured Notes:

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TYLER

(154 Reviews)

A refreshing splash of an endless summer. [On pre-order: Ship date 12/15/25]

$62.00 $78.00

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Beachy & Bright

Featured Notes:

Coconut Water | Coastal Sage | Juniper

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VINCE

(177 Reviews)

In a tux, sipping a perfectly strong cocktail.

$62.00 $78.00

Scent Family:

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Featured Notes:

Crushed Lime | Mint Gin | Sunset Musk

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PALMER

(82 Reviews)

A crisp mountain hike at sunrise. [On pre-order: Ship date 12/5/25]

$62.00 $78.00

Scent Family:

Woodsy & Fresh

Featured Notes:

White Pine | Palo Santo | Alpine Air

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PRIMO

(255 Reviews)

An unforgettable all-nighter in Havana. [On pre-order: Ship date 12/10/25]

$62.00 $78.00

Scent Family:

Smooth & Rich

Featured Notes:

Santal | Cuban Cigar | Smoked Rum

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PRESTON

(96 Reviews)

Going apple picking with a supermodel. [On pre-order: Ship date 12/5/25]

$62.00 $78.00

Scent Family:

Fruity & Aromatic

Featured Notes:

Crisp Apple | Pink Pepper | Tonka Bean

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JP

(137 Reviews)

The start of your most exciting night.

$62.00 $78.00

Scent Family:

Zesty & Aromatic

Featured Notes:

Ginger | Apple | Cashmere Wood

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NELSON

(117 Reviews)

On a cliff, where the woods meet the waves. [On pre-order: Ship date 12/10/25]

$62.00 $78.00

Scent Family:

Woodsy & Green

Featured Notes:

Eucalyptus | Sandalwood | American Cedar

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MARRA

(118 Reviews)

Poolside in the middle of a citrus grove. [On pre-order: Ship date 12/15/25]

$62.00 $78.00

Scent Family:

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Featured Notes:

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MIKUL

(87 Reviews)

Diving into clean sheets after a hot shower.

$62.00 $78.00

Scent Family:

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RIVIERA

(106 Reviews)

Take a trip to the Italian Riviera. [Summer Exclusive]

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Scent Family:

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Featured Notes:

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FAIRWAY

(76 Reviews)

A perfect spring day on the course. [Spring Exclusive]

$124.00

Scent Family:

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Featured Notes:

Bright Citrus | Iced Tea | Sunlit Greens

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