(105 Reviews)

PRIMO

$78.00

An unforgettable all-nighter in Havana.

Scent Family:

Smooth & Rich

Featured Notes:

Santal | Cuban Cigar | Smoked Rum

Free Shipping Included • 30-Day Guarantee

Primo takes you on a trip to Havana via a ridiculously sophisticated Santal note, the tobacco and light smoke of a Cuban Cigar, and a touch of vanilla sweetness from Smoked Rum. Absolutely perfect for date nights & standing out for all the right reasons.

"Santal" refers to Santalum, a family of Sandalwood trees. The Santal note in Primo is warm, woody, and smooth which creates a truly premium, long-lasting experience.

Matches Well With:

CAR SCENTS (3-PACK)

$18.00 $21.00

FREE SHIPPING $49+

2,000+ 5 Star Reviews

Finest Natural Ingredients

WHAT 70k+ CUSTOMERS ARE SMELLING

READ ALL REVIEWS

“I'm super picky with cologne. GUY FOX is affordable, long lasting, and have a ton of unique scents. Well done!”

CHAD R.

Verified Customer

“I get more compliments on these fragrances than any others that I own, by a considerable margin.”

PETER S.

Verified Customer

“GUY FOX does it again! Dynamic, sexy, ever evolving, and incredibly unique to anything out there.”

DUANE C

Verified Customer

“I never used to wear cologne, but now I'm wearing GUY FOX every day. I get so many compliments on them, too.”

BRAD C.

Verified Customer

We're changing the fragrance world.

Ready for a better way to smell better?

Our award-winning, easy-to-wear scents have changed the game. Skip played out fragrances that every dude wears. It's time for something better.

We partnered with the best perfumers in the world & use the highest quality natural ingredients. Best of all, they are 2x the concentration and last all day.

Our fragrances will get you compliments & make you feel great. Plus, we have a 30-day money back guarantee, so you've got no reason not to try us 😉

  DESIGNER COLOGNE
30 DAY GUARANTEE
TRY AT HOME
affordable
MADE IN USA
CRUELTY FREE

GUY FOX VS Designer COLOGNE

Don’t pay more for a designer label no one sees! Our fragrances are made by the same perfumers who work on designer fragrances. Plus, ours last twice as long & cost less.

EXPLORE ALL COLOGNES

STARTER KIT

(311 Reviews)

The perfect way to try our best sellers & save on your favorite.

$88.00 $115.00

Includes:

  • Jefe
  • Tyler
  • Vince
  • Preston
  • Nelson
  • JP
  • Marra
  • 50ml Bottle Credit
Shop STARTER KIT

JEFE

(317 Reviews)

Being a VIP at the best sunset beach party ever.

$78.00

Scent Family:

Aquatic & Fresh

Featured Notes:

Mandarin Orange | Sea Notes | Oakmoss

Shop JEFE

NIGHTCAP

(118 Reviews)

One last smoky drink as the fire crackles. [Limited Edition]

$124.00

Scent Family:

Smoky, Leathery, Intense

Featured Notes:

Aged Bourbon | Vintage Leather | Charred Vanilla

Shop NIGHTCAP

TYLER

(96 Reviews)

A refreshing splash of an endless summer.

$78.00

Scent Family:

Beachy & Bright

Featured Notes:

Coconut Water | Coastal Sage | Juniper

Shop TYLER

PRIMO

(105 Reviews)

An unforgettable all-nighter in Havana.

$78.00

Scent Family:

Smooth & Rich

Featured Notes:

Santal | Cuban Cigar | Smoked Rum

Shop PRIMO

VINCE

(111 Reviews)

Sold out until 11/15. Pre-orders available now!

$78.00

Scent Family:

Fresh & Masculine

Featured Notes:

Crushed Lime | Mint Gin | Sunset Musk

Shop VINCE

PRESTON

(59 Reviews)

Going apple picking with a supermodel.

$78.00

Scent Family:

Fruity & Aromatic

Featured Notes:

Crisp Apple | Pink Pepper | Tonka Bean

Shop PRESTON

NELSON

(74 Reviews)

Sold out until 11/15. Pre-orders available now!

$78.00

Scent Family:

Woodsy & Green

Featured Notes:

Eucalyptus | Sandalwood | American Cedar

Shop NELSON

JP

(102 Reviews)

The start of the most exciting night of your life.

$78.00

Scent Family:

Zesty & Aromatic

Featured Notes:

Ginger | Apple | Cashmere Wood

Shop JP

MARRA

(81 Reviews)

Floating in a pool in the middle of a citrus grove.

$78.00

Scent Family:

Citrus & Fresh

Featured Notes:

Bergamot | Black Pepper | Rosemary

Shop MARRA

MIKUL

(64 Reviews)

Diving into clean sheets after a hot shower.

$78.00

Scent Family:

Floral & Fresh

Featured Notes:

Basil | Grapefruit | Cedar

Shop MIKUL

GRANT

(43 Reviews)

Spending a weekend at your cabin in the woods.

$78.00

Scent Family:

Woodsy & Spicy

Featured Notes:

Cactus | Cinnamon | Patchouli

Shop GRANT

RIVIERA

(31 Reviews)

Take a trip to the Italian Riviera.

$124.00

Scent Family:

Fresh, Smooth, Complex

Featured Notes:

Italian Bergamot | Fresh Fig | Golden Amber

Shop RIVIERA

Your @GuyFoxco

Shop @itsme_gmac Favorite scent:

Shop JEFE →

Shop @koltenhorner Favorite scent:

Shop VINCE →

Shop @elijahvanzanten scent:

Shop PRIMO →

SHOP @AspenKennedy Favorite scent:

Shop Nightcap →