PRIMO

Smells Like: Watching the sunrise after an all-nighter in Havana.
Scent Family: Smooth & Rich
Featured Notes: Santal | Cuban Cigar | Smoked Rum

Our newest fragrance takes you on a trip to Havana. Primo is a smooth, luxurious creation that evokes a warm, Havana night. It features a ridiculously sophisticated Santal note with the tobacco and light smoke of a Cuban Cigar. Top it off with a touch of vanilla sweetness from the Smoked Rum & you've got the recipe for the perfect night!

"Santal" refers to Santalum, a genus of the family of Sandalwood trees. The Santal note in Primo is warm, woody, and smooth which creates a truly premium, long-lasting experience.

Our core collection features a lot of bright fragrances, which we love. With this 11th core fragrance, we wanted to mix it up. We set out to give you something deeper & full-bodied without it ever feeling heavy. Primo's combo of richness, light smoke, woods, and rum checked every single box for us. We hope it'll do the same for you!

Scent Note Breakdown:
Top Notes: Santal (Sandalwood), Black Tea, Cashmere Wood
Middle Notes: Suede Leather, Cuban Cigar, Milk
Base Notes: Smoked Rum, Dry Amber, Oakmoss

Concentration: 30% (Extrait de Parfum)
Size: 50ml
Duration: Will last 6-12+ months depending on usage
Production: Made in the USA