(33 Reviews)

RIVIERA

$124.00

Take a trip to the Italian Riviera.

Scent Family:

Fresh, Smooth, Complex

Featured Notes:

Italian Bergamot | Fresh Fig | Golden Amber

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Riviera Batch 01 is Sold Out - Sign Up for the Waitlist ⚓️

Meet Riviera, the first summer fragrance in our Founder's Reserve line. Inspired by summer days spent on the Mediterranean, this limited release takes you to a place of refinement & relaxation. (Sailing yacht not included.)

Riviera singlehandedly takes GUY FOX to new heights. It perfectly balances bright freshness with complexity & refinement. You'll be reaching for this mix of Bergamot, Fig, and Amber every single summer day.

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2,000+ 5 Star Reviews

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WHAT 70k+ CUSTOMERS ARE SMELLING

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“I'm super picky with cologne. GUY FOX is affordable, long lasting, and have a ton of unique scents. Well done!”

CHAD R.

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“I get more compliments on these fragrances than any others that I own, by a considerable margin.”

PETER S.

Verified Customer

“GUY FOX does it again! Dynamic, sexy, ever evolving, and incredibly unique to anything out there.”

DUANE C

Verified Customer

“I never used to wear cologne, but now I'm wearing GUY FOX every day. I get so many compliments on them, too.”

BRAD C.

Verified Customer

We're changing the fragrance world.

Ready for a better way to smell better?

Our award-winning, easy-to-wear scents have changed the game. Skip played out fragrances that every dude wears. It's time for something better.

We partnered with the best perfumers in the world & use the highest quality natural ingredients. Best of all, they are 2x the concentration and last all day.

Our fragrances will get you compliments & make you feel great. Plus, we have a 30-day money back guarantee, so you've got no reason not to try us 😉

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Don’t pay more for a designer label no one sees! Our fragrances are made by the same perfumers who work on designer fragrances. Plus, ours last twice as long & cost less.

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STARTER KIT

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The perfect way to try our best sellers & save on your favorite.

$88.00 $115.00

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  • 50ml Bottle Credit
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JEFE

(325 Reviews)

Being a VIP at the best sunset beach party.

$78.00

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TYLER

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A refreshing splash of an endless summer.

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PRIMO

(143 Reviews)

An unforgettable all-nighter in Havana.

$78.00

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VINCE

(117 Reviews)

In a tux, sipping a perfectly strong cocktail.

$78.00

Scent Family:

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Featured Notes:

Crushed Lime | Mint Gin | Sunset Musk

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PRESTON

(61 Reviews)

Going apple picking with a supermodel.

$78.00

Scent Family:

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Featured Notes:

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JP

(104 Reviews)

The start of your most exciting night.

$78.00

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NELSON

(77 Reviews)

On a cliff, where the woods meet the waves.

$78.00

Scent Family:

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Featured Notes:

Eucalyptus | Sandalwood | American Cedar

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MARRA

(84 Reviews)

Poolside in the middle of a citrus grove.

$78.00

Scent Family:

Citrus & Fresh

Featured Notes:

Bergamot | Black Pepper | Rosemary

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MIKUL

(68 Reviews)

Diving into clean sheets after a hot shower.

$78.00

Scent Family:

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Featured Notes:

Basil | Grapefruit | Cedar

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GRANT

(44 Reviews)

A weekend at your cabin in the woods.

$78.00

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Featured Notes:

Cactus | Cinnamon | Patchouli

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NIGHTCAP

(118 Reviews)

One last smoky drink as the fire crackles. [Sold Out Until Oct '25]

$124.00

Scent Family:

Smoky, Leathery, Intense

Featured Notes:

Aged Bourbon | Vintage Leather | Charred Vanilla

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RIVIERA

(33 Reviews)

Take a trip to the Italian Riviera.

$124.00

Scent Family:

Fresh, Smooth, Complex

Featured Notes:

Italian Bergamot | Fresh Fig | Golden Amber

Shop RIVIERA

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